Magazine Genre Codes and Conventions: Part 4

As I have come to learn from my research, Popular Science is a colorful magazine defined by a futuristic and modern aesthetic with some cartoonish elements. There is an emphasis on clean and readable design, which manifests itself in a light and spacious cover, table of contents, and general page text layout. Issues discussed in the magazine either relate to new discoveries in science and engineering or controversial issues with emergent technologies, which may make the magazine appealing to many ages. However, the cartoonish design elements, pictures, and graphics used throughout the magazine are reminiscent of retro video games and Saturday morning cartoons, which are things mostly familiar to younger people and millennials.

Although the topics discussed in the magazine I can imagine are interesting to all ages, I do not believe older people who are unfamiliar with the magazine's design will be attracted to its stylistic funkiness and novelty. This is why I believe Popular Science's audience consists mostly of people under 50, with readers generally being in their 20's and 30's. Keeping this in mind, I want to design my magazine such that it finds a middle ground between what young people like and what older people are used to.

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